Destoumieux, Ludivine, Grobert, Julien and Vernette, Éric
(2022)
No more taboos for young people? sex and death in provocative advertisement.
Journal of Marketing Trends, vol. 8 (n° 1).
pp. 2-15.
Ardelet, Caroline, Fleck, Nathalie
and Grobert, Julien
(2022)
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers.
Journal of Retailing and Consumer Services, vol. 68 (103051).
Grobert, Julien, Cuny, Caroline
and Fornerino, Marianela
(2022)
Time to embrace change: A longitudinal study of logo change in a higher education institution.
Décisions Marketing, vol. 105 (n° 1).
pp. 159-176.
Busca, Laurent, Grobert, Julien
and Vellera, Cyrielle
(2021)
Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators.
Creativity and Innovation Management, vol. 30 (n° 3).
pp. 511-522.
Grobert, Julien and Massa, Charlotte
(2019)
Quand le logo olfactif reflète les valeurs de la marque : une application dans le secteur des services.
Décisions Marketing (n°93).
pp. 71-92.
Grobert, Julien
(2017)
Cas d'entreprise, la création d'un logo olfactif, cas du Crédit Agricole Centre-Est.
In : Marketing sensoriel et expérientiel du point de vente
Rieunier, Sophie
(ed.)
Dunod.
Series “Marketing/communication”
Malakoff, France pp. 132-134.
ISBN 978-2-10-076270-5
Grobert, Julien, Cuny, Caroline and Fornerino, Marianela
(2016)
Surprise ! we changed the logo.
Journal of Product and Brand Management, vol. 25 (n° 3).
pp. 239-246.