Ardelet, Caroline, Fleck, Nathalie and Grobert, Julien (2022) When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers. Journal of Retailing and Consumer Services, vol. 68 (103051).

Full text not available from this repository.
Identification Number : 10.1016/j.jretconser.2022.103051


In the context of sharing services, this research examines how ambient scent can improve the perception of the presence of other sharers. Four experiments conducted in real conditions (open-plan workspaces, car-sharing services, rail-stations, and library) show that the diffusion of a clean scent promotes positive attitudes toward sharing space with others. Three alternative explanations are assessed: 1) perceived cleanliness of the space; 2) other users' behaviors; and 3) user's mood. The results indicate that throughout the four experiments, the effect of scents is mediated only by the positive mood induced by the scent.

Item Type: Article
Language: English
Date: September 2022
Refereed: Yes
Uncontrolled Keywords: Sensory marketing, Field experiments, Affect,Consumer research, Sharing, Public spaces
Subjects: C- GESTION
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 02 Dec 2022 12:26
Last Modified: 19 Sep 2023 09:47
OAI Identifier:
View Item