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Number of items: 2.


Meyer-Waarden, Lars, Bruwer, Johan and Galan, Jean-Philippe (2023) Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. Journal of Retailing and Consumer Services, vol. 71 (n° 103212).


Pavone, Giulia, Munzel, Andréas and Meyer-Waarden, Lars (2023) Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures. Journal of Interactive Marketing, vol. 58 (N° 1). pp. 52-71.

This list was generated on Sun Mar 26 01:31:43 2023 CET.