Number of items: 2.
M
Meyer-Waarden, Lars, Bruwer, Johan and Galan, Jean-Philippe
(2023)
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries.
Journal of Retailing and Consumer Services, vol. 71 (n° 103212).
P
Pavone, Giulia, Munzel, Andréas
and Meyer-Waarden, Lars
(2023)
Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures.
Journal of Interactive Marketing, vol. 58 (N° 1).
pp. 52-71.