Group by: Item Type | Date | No Grouping
Number of items: 7.

Destoumieux, Ludivine, Grobert, Julien and Vernette, Éric (2022) No more taboos for young people? sex and death in provocative advertisement. Journal of Marketing Trends, vol. 8 (n° 1). pp. 2-15.

Ardelet, Caroline, Fleck, Nathalie and Grobert, Julien (2022) When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers. Journal of Retailing and Consumer Services, vol. 68 (103051).

Grobert, Julien, Cuny, Caroline and Fornerino, Marianela (2022) Time to embrace change: A longitudinal study of logo change in a higher education institution. Décisions Marketing, vol. 105 (n° 1). pp. 159-176.

Busca, Laurent, Grobert, Julien and Vellera, Cyrielle (2021) Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators. Creativity and Innovation Management, vol. 30 (n° 3). pp. 511-522.

Grobert, Julien and Massa, Charlotte (2019) Quand le logo olfactif reflète les valeurs de la marque : une application dans le secteur des services. Décisions Marketing (n°93). pp. 71-92.

Grobert, Julien (2017) Cas d'entreprise, la création d'un logo olfactif, cas du Crédit Agricole Centre-Est. In : Marketing sensoriel et expérientiel du point de vente Rieunier, Sophie (ed.) Dunod. Series “Marketing/communication” Malakoff, France pp. 132-134. ISBN 978-2-10-076270-5

Grobert, Julien, Cuny, Caroline and Fornerino, Marianela (2016) Surprise ! we changed the logo. Journal of Product and Brand Management, vol. 25 (n° 3). pp. 239-246.

This list was generated on Sat Jul 20 05:11:47 2024 CEST.