Number of items: 2.
2016
Grobert, Julien, Cuny, Caroline and Fornerino, Marianela
(2016)
Surprise ! we changed the logo.
Journal of Product and Brand Management, vol. 25 (n° 3).
pp. 239-246.
2022
Grobert, Julien, Cuny, Caroline
and Fornerino, Marianela
(2022)
Time to embrace change: A longitudinal study of logo change in a higher education institution.
Décisions Marketing, vol. 105 (n° 1).
pp. 159-176.