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Grobert, JulienIdRef, Cuny, CarolineIdRef and Fornerino, MarianelaIdRef (2022) Time to embrace change: A longitudinal study of logo change in a higher education institution. Décisions Marketing, vol. 105 (n° 1). pp. 159-176.

Grobert, JulienIdRef, Cuny, Caroline and Fornerino, Marianela (2016) Surprise ! we changed the logo. Journal of Product and Brand Management, vol. 25 (n° 3). pp. 239-246.

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