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Items where Author is "Meyer-Waarden, Lars"

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Article

Meyer-Waarden, Lars (2013) The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty. Journal of Services Marketing, Vol. 27 (n° 3). pp. 183-194.

Meyer-Waarden, Lars and Benavent, Christophe (2009) Grocery retail loyalty program effects: self-selection or purchase behavior change? Journal of the Academy of Marketing Science, Vol. 37 (n° 3). pp. 345-358.

This list was generated on Mon Nov 18 10:42:45 2019 CET.