Suoniemi, Samppa, Meyer-Waarden, Lars, Munzel, Andreas, Zablah, Alex Ricardo and Straub, Detmar (2020) Big data and firm performance: The roles of market-directed capabilities and business strategy. Information and Management, n°57 (vol.7).

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Identification Number : 10.1016/


Despite being the object of much interest, deep insights regarding why and when investments in big data resources enhance firm performance are lacking in the literature. Building on the resource-based view (RBV) and data provided by 301 senior marketing managers, this study reveals that big data resources primarily improve firm performance by enhancing the market-directed capabilities of the firm. In addition, the data indicate that firms pursuing a differentiation rather than cost-leadership strategy gain most from big data resource investments and that such resources account for 13 % of the variance in the performance of firms pursuing a differentiation strategy.

Item Type: Article
Language: English
Date: November 2020
Refereed: Yes
Place of Publication: Amsterdam
Uncontrolled Keywords: Big data resources, Data warehousing, Resource-based view (RBV) of the firm, Market-directed capabilities, Business strategy, Firm performance
Subjects: C- GESTION
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 09 Nov 2021 11:46
Last Modified: 09 Nov 2021 11:46
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