Attié, Elodie and Meyer-Waarden, Lars (2018) The acceptance process of the internet of things: how to improve the acceptance of the IoT technology? In: Smart marketing with the internet of things. Simões‎, Dora, Barbosa, Belem and Filipe, Sandra Filipe (eds.) IGI Global. Series “Advances in Marketing, customer relationship management, and e-services” Chapter 2. Hershey (Pennsylvanie), États-Unis pp. 21-46. ISBN 978-1-5225-5763-0

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Identification Number : 10.4018/978-1-5225-5763-0


The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services.

Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Item Type: Book Section
Language: English
Date: July 2018
Place of Publication: Hershey (Pennsylvanie), États-Unis
Subjects: C- GESTION
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 17 Feb 2021 13:15
Last Modified: 28 Mar 2024 12:47
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