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2022
Grobert, Julien, Cuny, Caroline and Fornerino, Marianela (2022) Time to embrace change: A longitudinal study of logo change in a higher education institution. Décisions Marketing, vol. 105 (n° 1). pp. 159-176.
Grobert, Julien, Cuny, Caroline and Fornerino, Marianela (2022) Time to embrace change: A longitudinal study of logo change in a higher education institution. Décisions Marketing, vol. 105 (n° 1). pp. 159-176.