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Up a levelNumber of items: 2.
2016
Casteran, Gauthier
(2016)
An empirical investigation of antecedents of brand loyalty : the role of product category, marketing mix and consumer related characteristics in the light of niche brands proliferation.
École Doctorale Sciences de Gestion TSM (Toulouse).
2019
Casteran, Gauthier, Chrysochou, Polymeros and Meyer-Waarden, Lars
(2019)
Brand loyalty evolution and the impact of category characteristics.
Marketing Letters, vol. 30 (n° 1).
pp. 57-73.
