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Number of items: 2.

Article

Casteran, Gauthier, Chrysochou, Polymeros and Meyer-Waarden, Lars (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.

Thesis

Casteran, Gauthier (2016) An empirical investigation of antecedents of brand loyalty : the role of product category, marketing mix and consumer related characteristics in the light of niche brands proliferation. École Doctorale Sciences de Gestion TSM (Toulouse).

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