Number of items: 2.
Casteran, Gauthier, Chrysochou, Polymeros
and Meyer-Waarden, Lars
(2019)
Brand loyalty evolution and the impact of category characteristics.
Marketing Letters, vol. 30 (n° 1).
pp. 57-73.
Casteran, Gauthier
(2016)
An empirical investigation of antecedents of brand loyalty : the role of product category, marketing mix and consumer related characteristics in the light of niche brands proliferation.
École Doctorale Sciences de Gestion TSM (Toulouse).