Group by: Item Type | Date | No Grouping
Jump to: 2016 | 2022
Number of items: 2.

2016

Grobert, Julien, Cuny, Caroline and Fornerino, Marianela (2016) Surprise ! we changed the logo. Journal of Product and Brand Management, vol. 25 (n° 3). pp. 239-246.

2022

Grobert, Julien, Cuny, Caroline and Fornerino, Marianela (2022) Time to embrace change: A longitudinal study of logo change in a higher education institution. Décisions Marketing, vol. 105 (n° 1). pp. 159-176.

This list was generated on Thu Mar 28 13:36:01 2024 CET.