Dehling, Aurélie and Vernette, Éric
(2019)
Theorisation essay on the role of appropriation in the second-hand item purchase process.
Recherche et Applications en Marketing, vol. 34 (n° 4).
pp. 5-25.
Abstract
This article presents a theorisation essay on the role of appropriation in the second-hand item purchase process. It highlights the concept of appropriability, which is defined as the relative potential of an object to become a consumer’s complete and entire possession. An item’s appropriability potential is relative to the prevalence of displayed traces from a previous owner or owners and the nature of the motivation that led to its acquisition. It also affects both the phases of a second-hand object’s appropriation process: (1) the Distancing phase, the intensity of which varies according to the prevalence of the Other’s trace and (2) the Absorption phase, the strategies of which – Denial, Creativity and Mastery – are defined by the nature of the purchase motivation.
Item Type: | Article |
---|---|
Language: | English |
Date: | 14 May 2019 |
Refereed: | Yes |
Place of Publication: | Paris |
Uncontrolled Keywords: | Appropriability, appropriation, barriers, Grounded Theory, second-hand purchase, trigger, Achat d’occasion, appropriabilité, appropriation, freins, risques, théorie enracinée |
Subjects: | C- GESTION |
Divisions: | TSM Research (Toulouse) |
Site: | UT1 |
Date Deposited: | 16 Feb 2021 15:38 |
Last Modified: | 25 Nov 2021 14:03 |
OAI Identifier: | oai:tsm.fr:2699 |
URI: | https://publications.ut-capitole.fr/id/eprint/42198 |