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Items where Author is "Borau, Sylvie"

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Borau, Sylvie (2013) Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).


Borau, Sylvie, El Akremi, Assâad, Elgaaied, Leila, Hamdi-Kidar, Linda and Ranchoux-Soulat, Charlotte (2015) L’analyse des effets de médiation modérée : applications en marketing. Recherche et Applications en Marketing, vol. 30 (n° 4). pp. 88-128.


Bonnefon, Jean-François and Borau, Sylvie (2017) The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways. International Journal of Advertising, 36 (3). pp. 457-476.

This list was generated on Tue Aug 11 08:05:01 2020 CEST.