Items where Author is "Borau, Sylvie"

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Number of items: 5.

Article

Borau, Sylvie and Bonnefon, Jean-François (2019) Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability. Journal of Business Research.

Bonnefon, Jean-François and Borau, Sylvie (2017) The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression. Journal of Business Ethics. pp. 1-19. (In Press)

Bonnefon, Jean-François and Borau, Sylvie (2017) The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways. International Journal of Advertising, 36 (3). pp. 457-476.

Borau, Sylvie, El Akremi, Assâad, Elgaaied, Leila, Hamdi-Kidar, Linda and Ranchoux-Soulat, Charlotte (2015) L’analyse des effets de médiation modérée : applications en marketing. Recherche et Applications en Marketing, vol. 30 (n° 4). pp. 88-128.

Thesis

Borau, Sylvie (2013) Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Mon Oct 14 21:37:35 2019 CEST.