Article

Van Bavel, Jay J., Cichocka, Aleksandra, Boggio, Paulo S. and Borau, Sylvie (2022) National identity predicts public health support during a global pandemic. Nature Communications, vol. 13 (n° 517). pp. 1-14.

Frank, Darius-Aurel, Elbaek, Christian T., Kjaer Borsting, Caroline, Mitkidis, Panagiotis, Otterbring, Tobias and Borau, Sylvie (2021) Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic. Plos One, vol.16.

Otterbring, Tobias, Bhatnagar, Roopali, Samuelsson, Peter and Borau, Sylvie (2021) Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture. Journal of Retailing and Consumer Services, vol.63.

Borau, Sylvie, Otterbring, Tobias, Laporte, Sandra and Fosso Wamba, Samuel (2021) The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI. Psychology and Marketing, vol.38 (n°7). pp. 1052-1068.

Borau, Sylvie, Elgaaied, Leila and Barbarossa, Camilla (2021) The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner. Psychology and Marketing, vol. 38 (n° 2). pp. 266-285.

Borau, Sylvie and Bonnefon, Jean-François (2020) Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability. Journal of Business Research, vol. 120. pp. 498-508.

Bonnefon, Jean-François and Borau, Sylvie (2017) The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression. Journal of Business Ethics, vol. 157. pp. 45-63.

Bonnefon, Jean-François and Borau, Sylvie (2017) The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways. International Journal of Advertising, 36 (3). pp. 457-476.

Borau, Sylvie, El Akremi, Assâad, Elgaaied, Leila, Hamdi-Kidar, Linda and Ranchoux-Soulat, Charlotte (2015) L’analyse des effets de médiation modérée : applications en marketing. Recherche et Applications en Marketing, vol. 30 (n° 4). pp. 88-128.

Thesis

Borau, Sylvie (2013) Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).