From January, the 20th, 2020 ahead, increase the visibility of your scientific production by authorizing the export of your publications to HAL!

Items where Author is "Borau, Sylvie"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 5.

Borau, Sylvie and Bonnefon, Jean-François (2019) Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability. Journal of Business Research.

Bonnefon, Jean-François and Borau, Sylvie (2017) The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression. Journal of Business Ethics. pp. 1-19.

Bonnefon, Jean-François and Borau, Sylvie (2017) The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways. International Journal of Advertising, 36 (3). pp. 457-476.

Borau, Sylvie, El Akremi, Assâad, Elgaaied, Leila, Hamdi-Kidar, Linda and Ranchoux-Soulat, Charlotte (2015) L’analyse des effets de médiation modérée : applications en marketing. Recherche et Applications en Marketing, vol. 30 (n° 4). pp. 88-128.

Borau, Sylvie (2013) Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Sun May 31 03:36:40 2020 CEST.