Number of items: 3.

Casteran, GauthierIdRef, Chrysochou, PolymerosIdRef and Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481 (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.

Ivaldi, MarcIdRefORCIDORCID: https://orcid.org/0000-0002-4244-7690 and Muller-Vibes, Catherine (2018) The Differentiated Effect of Advertising on Readership: Evidence from a Two-Sided Market Approach. Marketing Letters, 29 (3). pp. 363-376.

Ben-Akiva, MosheIdRef, Brownstone, DavidIdRef, Holt, CharlesIdRef, Magnac, ThierryIdRefORCIDORCID: https://orcid.org/0000-0002-0605-0493, Mcfadden, Daniel L.IdRef, Moffatt, PeterIdRef, De Palma, AndréIdRef, Picard, NathalieIdRef, Train, KennethIdRef, Wakker, PeterIdRef and Walker, Joan (2008) Risk, Uncertainty and Discrete Choice Models. Marketing Letters, vol. 3-4 (n° 19). pp. 269-285.

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