Book Section

Attié, Elodie and Meyer-Waarden, Lars (2018) The acceptance process of the internet of things: how to improve the acceptance of the IoT technology? In: Smart marketing with the internet of things. Simões‎, Dora, Barbosa, Belem and Filipe, Sandra Filipe (eds.) IGI Global. Series “Advances in Marketing, customer relationship management, and e-services” Chapter 2. Hershey (Pennsylvanie), États-Unis pp. 21-46. ISBN 978-1-5225-5763-0