Number of items: 2.
Brunet, Johanne
, Colbert, François
, Laporte, Sandra
, Legoux, Renaud
, Lussier, Bruno
and Taboubi, Sihem
(2017)
Marketing Management, 2nd Edition.
Collection « Collegial & Universitaire ».
Chenelière Éducation
Montréal
ISBN 9782765072515
Legoux, Renaud
, Larocque, Denis
, Laporte, Sandra
, Belmati, Soraya and Boquet, Thomas
(2016)
The effect of critical reviews on exhibitors' decisions : Do reviews affect the survival of a movie on screen ?
International Journal of Research in Marketing, vol. 33 (n° 2).
pp. 357-374.

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