Tools
Tools
Brunet, Johanne
, Colbert, François, Laporte, Sandra, Legoux, Renaud, Lussier, Bruno and Taboubi, Sihem
(2017)
Marketing Management, 2nd Edition.
Collection « Collegial & Universitaire ».
Chenelière Éducation
Montréal
ISBN 9782765072515
Abstract
Marketing Management, at the forefront of marketing trends This second edition has been redesigned and updated, yet remains true to the approach that has fuelled the success of the previous version: simple language, clearly presented theories and real-world examples taken from the market that reflect the business world.
,In collaboration with Jean-Luc Geha
| Item Type: | Book |
|---|---|
| Language: | English |
| Date: | 1 August 2017 |
| Place of Publication: | Montréal |
| Subjects: | C- GESTION > C5- Marketing |
| Divisions: | TSM Research (Toulouse) |
| Site: | UT1 |
| Date Deposited: | 05 Oct 2026 07:55 |
| Last Modified: | 05 Oct 2026 07:58 |
| URI: | https://publications.ut-capitole.fr/id/eprint/54067 |
