2010

Décaudin, Jean-Marc and Lacoste, Denis (2010) Are services advertised differently ? An empirical examination. Journal of Services Marketing, 24 (7). pp. 546-553.

2016

Malaval, Philippe and Décaudin, Jean-Marc (2016) Pentacom. Pearson France Montreuil p. 732. ISBN 9782326001299

2018

Décaudin, Jean-Marc, Skourtis, Georgios, Assiouras, Ioannis and Karaosmanoglu, Elif (2018) Does the co-creation of service recovery create value for customers? The underlying mechanism of motivation and the role of operant resources. European Management Review, vol. 16 (n° 4). pp. 997-1013.

Décaudin, Jean-Marc and Albouy, Jeanne (2018) Age differences in responsiveness to shocking prosocial campaigns. Journal of Consumer Marketing, vol. 35 (n° 3). 328 - 339.