Article
Décaudin, Jean-Marc, Skourtis, Georgios, Assiouras, Ioannis and Karaosmanoglu, Elif
(2018)
Does the co-creation of service recovery create value for customers? The underlying mechanism of motivation and the role of operant resources.
European Management Review, vol. 16 (n° 4).
pp. 997-1013.
Décaudin, Jean-Marc and Albouy, Jeanne
(2018)
Age differences in responsiveness to shocking prosocial campaigns.
Journal of Consumer Marketing, vol. 35 (n° 3).
328 - 339.
Décaudin, Jean-Marc and Lacoste, Denis
(2010)
Are services advertised differently ? An empirical examination.
Journal of Services Marketing, 24 (7).
pp. 546-553.
Book
Malaval, Philippe and Décaudin, Jean-Marc
(2016)
Pentacom.
Pearson France
Montreuil p. 732.
ISBN 9782326001299