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2017

Castéran, HerbertIdRef, Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481 and Reinartz, WernerIdRef (2017) Modeling customer lifetime value, retention, and churn. In: Handbook of market research Homburg, Christian, Klarmann, Christian and Vomberg, Arnd (eds.) Springer. Cham, Suisse ISBN 9783319055428

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