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    Castéran, Herbert
, Meyer-Waarden, Lars
 and Reinartz, Werner
  
(2017)
Modeling customer lifetime value, retention, and churn.
    In: Handbook of market research
    Homburg, Christian, Klarmann, Christian and Vomberg, Arnd (eds.)
     Springer.
    
    
     Cham, Suisse
     ISBN 9783319055428
  
  
 
                        
                        
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