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Up a level2016
Salgado, Stéphane
and De Barnier, Virginie
(2016)
Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests?
Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3).
pp. 88-110.
2020
Salgado, Stéphane, Hemonnet-Goujot, Aurélie, Henard, David H. and Barnier, Virginie de
(2020)
The dynamics of innovation contest experience: An integrated framework from the customer’s perspective.
Journal of Business Research, vol.117.
pp. 29-43.
2023
Azzam, Jamal Eddine, Henard, David H. and Salgado, Stéphane
(2023)
Le « marquage brevet » comme stratégie de signalisation : influence sur l’innovation perçue des produits et sur leur adoption.
Décisions Marketing, vol. 109 (n° 1).
pp. 222-247.
2024
Chameroy, Fabienne, Salgado, Stéphane, Barnier, Virginie de and Chaney, Damien
(2024)
In platform we trust : How interchangeability affects trust decisions in collaborative consumption.
Technological Forecasting and Social Change, vol.198.
p. 122997.
