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Article

Chameroy, Fabienne, Salgado, Stéphane, Barnier, Virginie de and Chaney, Damien (2024) In platform we trust : How interchangeability affects trust decisions in collaborative consumption. Technological Forecasting and Social Change, vol.198. p. 122997.

Azzam, Jamal Eddine, Henard, David H. and Salgado, Stéphane (2023) Le « marquage brevet » comme stratégie de signalisation : influence sur l’innovation perçue des produits et sur leur adoption. Décisions Marketing, vol. 109 (n° 1). pp. 222-247.

Salgado, Stéphane, Hemonnet-Goujot, Aurélie, Henard, David H. and Barnier, Virginie de (2020) The dynamics of innovation contest experience: An integrated framework from the customer’s perspective. Journal of Business Research, vol.117. pp. 29-43.

Salgado, Stéphane and De Barnier, Virginie (2016) Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests? Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3). pp. 88-110.

This list was generated on Mon May 20 18:23:36 2024 CEST.