2024

Berger, Selina, Meyer-Waarden, Lars, Kuhn, Marc and Hanisch, Andrea (2024) Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem. Journal of Business-to-Business Marketing, vol. 32 (n° 1). pp. 31-55.

2025

Schwing, MaximilianORCID: https://orcid.org/0000-0002-2419-2540, Reit, Vanessa, Selinka, Sarah, Kuhn, Marc and Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481 (2025) How Consumer Experience Shapes the Adoption of Autonomous Technologies: A Longitudinal Study With Shared Autonomous Vehicles. Journal of Consumer Behaviour, vol. 24 (n° 3). pp. 1133-1154.