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Number of items: 2.

Schwing, Maximilian, Reit, Vanessa, Selinka, Sarah, Kuhn, Marc and Meyer-Waarden, Lars (2025) How Consumer Experience Shapes the Adoption of Autonomous Technologies: A Longitudinal Study With Shared Autonomous Vehicles. Journal of Consumer Behaviour, vol. 24 (n° 3). pp. 1133-1154.

Berger, Selina, Meyer-Waarden, Lars, Kuhn, Marc and Hanisch, Andrea (2024) Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem. Journal of Business-to-Business Marketing, vol. 32 (n° 1). pp. 31-55.

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