Number of items: 2.
Schwing, Maximilian
, Reit, Vanessa, Selinka, Sarah, Kuhn, Marc and Meyer-Waarden, Lars
(2025)
How Consumer Experience Shapes the Adoption of Autonomous Technologies: A Longitudinal Study With Shared Autonomous Vehicles.
Journal of Consumer Behaviour, vol. 24 (n° 3).
pp. 1133-1154.
Berger, Selina, Meyer-Waarden, Lars
, Kuhn, Marc
and Hanisch, Andrea
(2024)
Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem.
Journal of Business-to-Business Marketing, vol. 32 (n° 1).
pp. 31-55.

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