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Casteran, Gauthier, Chrysochou, Polymeros and Meyer-Waarden, Lars (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.
Casteran, Gauthier, Chrysochou, Polymeros and Meyer-Waarden, Lars (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.