Group by: Item Type | Date | No Grouping
Number of items: 2.

Castéran, HerbertIdRef, Meyer-Waarden, LarsIdRef and Reinartz, WernerIdRef (2017) Modeling customer lifetime value, retention, and churn. In: Handbook of market research Homburg, Christian, Klarmann, Christian and Vomberg, Arnd (eds.) Springer. Cham, Suisse ISBN 9783319055428

Castéran, HerbertIdRef (2010) L'impact des promotions sur la valeur à vie du client et le capital client‎ : une investigation empirique sur la base du panel BehaviorScan. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Wed Apr 30 09:41:30 2025 CEST.