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2021

Otterbring, Tobias, Bhatnagar, Roopali, Samuelsson, PeterIdRef and Borau, SylvieIdRefORCIDORCID: https://orcid.org/0000-0003-1564-0695 (2021) Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture. Journal of Retailing and Consumer Services, vol.63.

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