Number of items: 1.
    Otterbring, Tobias, Bhatnagar, Roopali, Samuelsson, Peter
 and Borau, Sylvie
  
(2021)
Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture.
  
    Journal of Retailing and Consumer Services, vol.63.
    
  	
  
  
 
                        
                        
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