Jump to: 2009
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2009
    Meyer-Waarden, Lars
 and Benavent, Christophe
  
(2009)
Grocery retail loyalty program effects: self-selection or purchase behavior change?
  
    Journal of the Academy of Marketing Science, Vol. 37 (n° 3).
     pp. 345-358.
  	
  
  
 
                        
                        
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