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2009

Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481 and Benavent, ChristopheIdRef (2009) Grocery retail loyalty program effects: self-selection or purchase behavior change? Journal of the Academy of Marketing Science, Vol. 37 (n° 3). pp. 345-358.

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