Number of items: 1.
Meyer-Waarden, Lars and Benavent, Christophe (2009) Grocery retail loyalty program effects: self-selection or purchase behavior change? Journal of the Academy of Marketing Science, Vol. 37 (n° 3). pp. 345-358.
Meyer-Waarden, Lars and Benavent, Christophe (2009) Grocery retail loyalty program effects: self-selection or purchase behavior change? Journal of the Academy of Marketing Science, Vol. 37 (n° 3). pp. 345-358.