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Décaudin, Jean-Marc and Albouy, Jeanne (2018) Age differences in responsiveness to shocking prosocial campaigns. Journal of Consumer Marketing, vol. 35 (n° 3). 328 - 339.


Albouy, Jeanne (2011) Efficacité des campagnes humanitaires choc : contribution des réactions affectives au processus de persuasion publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).

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