Group by: Item Type | Date | No Grouping
Number of items: 2.

Décaudin, Jean-Marc and Albouy, Jeanne (2018) Age differences in responsiveness to shocking prosocial campaigns. Journal of Consumer Marketing, vol. 35 (n° 3). 328 - 339.

Albouy, Jeanne (2011) Efficacité des campagnes humanitaires choc : contribution des réactions affectives au processus de persuasion publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Wed Jun 19 13:52:58 2024 CEST.