Cornière, Alexandre deIdRefORCIDORCID: https://orcid.org/0000-0002-9835-3992, Jerath, KinshukIdRef and Taylor, Greg (2026) Seller-Side Tying of Platform Services. TSE Working Paper, n. 26-1733, Toulouse

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Abstract

This paper analyzes seller-side tying on digital platforms, where access to a
core intermediation service is conditioned on sellers using an ancillary service (e.g.,
fulfillment or payments). We model a monopoly platform matching consumers
and competing sellers across many product categories, with consumers valuing
the ancillary service heterogeneously. When adoption is voluntary, sellers under
adopt because asymmetric adoption creates vertical differentiation that softens price
competition, raising prices and reducing platform participation. Tying restores high
adoption, intensifies competition, and increases consumer surplus. A ban on tying
or structural separation lowers adoption and can harm consumers.

Item Type: Monograph (Working Paper)
Language: English
Date: April 2026
Place of Publication: Toulouse
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse Capitole
Site: UT1
Date Deposited: 10 Apr 2026 08:23
Last Modified: 10 Apr 2026 08:23
OAI Identifier: oai:tse-fr.eu:131671
URI: https://publications.ut-capitole.fr/id/eprint/53170
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