Rhodes, AndrewIdRefORCIDORCID: https://orcid.org/0009-0005-9460-6699 and Yang, Yang (2025) Resale Price Maintenance and Consumer Search. TSE Working Paper, n. 25-1695, Toulouse

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Abstract

We provide a novel pro-competitive rationale for resale price maintenance (RPM). ,We consider a model where some consumers are fully informed about downstream prices while other consumers are not. When an upstream manufacturer imposes a floor on downstream prices, this qualitatively changes downstream competition— influencing not just the level, but also the dispersion, of prices. The manufacturer optimally imposes a price floor which just eliminates all downstream price dispersion, and this leads to both higher (aggregate) consumer surplus and higher total welfare as compared to the case without RPM.

Item Type: Monograph (Working Paper)
Language: English
Date: November 2025
Place of Publication: Toulouse
Uncontrolled Keywords: Resale price maintenance, consumer search, price dispersion
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse Capitole
Site: UT1
Date Deposited: 30 Jan 2026 13:19
Last Modified: 30 Jan 2026 13:21
OAI Identifier: oai:tse-fr.eu:131175
URI: https://publications.ut-capitole.fr/id/eprint/51694
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