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Pouget, Sébastien
ORCID: https://orcid.org/0000-0002-8764-2043, Brodback, Daniel, Guenster, Nadja and Wang, Ruichen
(2025)
Investor Valuation for Socially Responsible Assets: A Willingness to Pay Experiment.
TSE Working Paper, n. 2025-1683, Toulouse
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Abstract
We present an experimental study of investors’ willingness to pay for socially
responsible assets. In our initial public offering experiment, various assets share
identical financial risk-return profiles but differ in the intensity and timing of societal benefits, represented by charitable donations. We find that subjects value societal benefits positively and prefer a positive correlation between financial returns and these societal benefits. We offer implications for the design of corporate social responsibility policies and for the pricing of responsible assets.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Language: | English |
| Date: | October 2025 |
| Place of Publication: | Toulouse |
| Uncontrolled Keywords: | Socially Responsible Investing, Investment Decisions, ESG Preferences, Experimental Finance |
| JEL Classification: | A13 - Relation of Economics to Social Values C91 - Laboratory, Individual Behavior |
| Subjects: | B- ECONOMIE ET FINANCE |
| Divisions: | TSE-R (Toulouse) |
| Institution: | Université Toulouse Capitole |
| Site: | UT1 |
| Date Deposited: | 24 Oct 2025 07:16 |
| Last Modified: | 24 Oct 2025 07:18 |
| OAI Identifier: | oai:tse-fr.eu:131057 |
| URI: | https://publications.ut-capitole.fr/id/eprint/51576 |
