Martimort, David and Pouyet, Jérôme (2024) Why Is Exclusivity in Broadcasting Rights Prevalent and Why Does Simple Regulation Fail ? TSE Working Paper, n. 24-1501, Toulouse

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Abstract

Pay-TV firms compete both downstream to attract viewers and upstream to acquire broadcasting rights. Because profits inherited from downstream competition satisfy a convexity property, allocating rights to the dominant firm maximizes the industry profit. Such an exclusive allocation of rights emerges as a robust equilibrium outcome but may fail to maximize welfare. We analyze whether a ban on resale and a ban on package bidding may improve welfare. These corrective policies have no impact on the final allocation but lead to profit redistribution along the value chain.

Item Type: Monograph (Working Paper)
Language: English
Date: January 2024
Place of Publication: Toulouse
Uncontrolled Keywords: Broadcasting rights, Upstream and downstream competition, Exclusivity
JEL Classification: L13 - Oligopoly and Other Imperfect Markets
L42 - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse Capitole
Site: UT1
Date Deposited: 26 Jan 2024 08:23
Last Modified: 26 Jan 2024 08:23
OAI Identifier: oai:tse-fr.eu:129026
URI: https://publications.ut-capitole.fr/id/eprint/48567
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