Ennis, Sean, Ivaldi, Marc and Lagos, Vicente (2023) Price parity clauses for hotel room booking: empirical evidence from regulatory change. European Journal of Law and Economics, vol. 66 (n° 2).
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Abstract
This paper examines the impact of most favored nation (MFN) clauses on retail prices, taking advantage of two natural experiments that changed vertical contracting between hotels and major digital platforms. The broad E.U. intervention narrowed the breadth of “price parity” obligations between hotels and major Online Travel Agencies (OTAs). Direct sales by hotels to customers subsequently became relatively cheaper. Comparisons with hotel pricing outside the E.U. confirm the reduction in prices for mid-level and luxury hotels. France and Germany went further and eliminated all price-parity agreements. This stronger intervention was associated solely with a significant additional price-reducing effect for mid-level hotels in Germany. Overall, wide MFNs are associated with higher retail prices. Regulating MFNs reduced prices with primary effects coming either from the narrow price-parity intervention or, perhaps, from direct sales becoming cheaper than OTAs in both E.U. and non-E.U. countries, and, interestingly, not from complete elimination of MFNs.
Item Type: | Article |
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Language: | English |
Date: | May 2023 |
Refereed: | Yes |
Uncontrolled Keywords: | Price Parity Clause (PPC), Most favored nation (MFN), Most favored customer (MFC), Hotel Industry, Impact Evaluation, Online Travel Agency (OTA), digital platforms |
JEL Classification: | K21 - Antitrust Law L14 - Transactional Relationships; Contracts and Reputation; Networks L42 - Vertical Restraints; Resale Price Maintenance; Quantity Discounts L81 - Retail and Wholesale Trade; Warehousing; e-Commerce |
Subjects: | B- ECONOMIE ET FINANCE |
Divisions: | TSE-R (Toulouse) |
Site: | UT1 |
Date Deposited: | 13 Dec 2022 09:29 |
Last Modified: | 30 Nov 2023 13:11 |
OAI Identifier: | oai:tse-fr.eu:127515 |
URI: | https://publications.ut-capitole.fr/id/eprint/46440 |
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Price parity clauses for hotel room booking: empirical evidence from regulatory change. (deposited 19 May 2020 07:51)
- Price parity clauses for hotel room booking: empirical evidence from regulatory change. (deposited 13 Dec 2022 09:29) [Currently Displayed]