Roussillon, Claude, Roussel, Patrice, Charbonnier-Voirin, Audrey, Balkin, David and Bentein, Kathleen (2017) L’influence de la rémunération fixe sur la motivation autonome au travers du soutien organisationnel perçu et ses conséquences en termes d’engagement et de satisfaction au travail. Revue de Gestion des Ressources Humaines, Vol.4 (n°106). pp. 32-45.

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Abstract

Till a few years ago, it was utopian to imagine a crowdlending platform in France. Realizing such an apparently unrealistic idea was at odds with the traditional financial sector and the regulations protecting it from disruptive innovations. In this hostile, uncertain environment, how to develop a business model that is innovative in comparison with established firms and, too, future competitors ? The competitive and cooperative strategies are explored that a crowdlending operation in France adopted to expand and maintain control over a new place in the market.