Vellera, Cyrielle and Gavard-Perret, Marie-Laure (2016) Identifier les individus créatifs par leur capacité d’imagerie mentale. Décisions Marketing, vol. 82 (n° 2). pp. 17-32.

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Identifying creative individuals through their mental imagery ability

The identification of creative individuals, above all among consumers, who are increasingly often asked by companies to be part of their innovation processes, is challenging. However, mental imagery seems to be strongly linked to creativity. A first study shows that creative individuals (artists and inventors) are stronger image makers than ‘ordinary’ individuals (without particular creative skills). A second study highlights that students who are stronger image makers perform better in creative tasks than do weaker image makers. Thus, mental imagery ability appears to be a simple and easy way to identify creative individuals and as an opportunity to enhance creativity.

Item Type: Article
Language: French
Date: April 2016
Refereed: Yes
Uncontrolled Keywords: Mental imagery, creativity, creative individuals, mental imagery ability, Imagerie mentale, Créativité, Créatifs, Capacité individuelle d’imagerie mentale
Subjects: C- GESTION
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 22 Jan 2021 12:55
Last Modified: 12 Apr 2023 06:45
OAI Identifier:
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