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Bouamra-Mechemache, Zohra
, Yu, Jianyu and Zago, Angelo
(2017)
What's in a Name? Information, Heterogeneity, and Quality in a Theory of Nested Names.
TSE Working Paper, n. 17-866, Toulouse
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Abstract
Collective labels are widespread in food markets, either separated or nested with private brands; the latter known as nested names. We propose a model to explain the rationale of nested names, with collective labels being effective in reaching unaware consumers while individual brands help firms to reach aware consumers. We also incorporate the decision-making within the group of producers joining collective labels, taking into account their heterogeneity in providing quality. We show that nested names emerge when consumers become more aware of information on the label's quality and when producers become more heterogeneous. Welfare may decrease, however, when the group switches to nested names, because nested names may lead to lower quality incentives for the majority producers. The results also provide insights into the historical and recent trends in food industries, such as within-label differentiation and label fragmentation, and their welfare implications.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Language: | English |
| Date: | November 2017 |
| Place of Publication: | Toulouse |
| Uncontrolled Keywords: | nested names, individual brands, collective labels, consumers' awareness, producer heterogeneity, quality provision |
| JEL Classification: | D71 - Social Choice; Clubs; Committees; Associations D83 - Search; Learning; Information and Knowledge; Communication; Belief L15 - Information and Product Quality; Standardization and Compatibility L66 - Food; Beverages; Cosmetics; Tobacco Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness |
| Subjects: | B- ECONOMIE ET FINANCE |
| Divisions: | TSE-R (Toulouse) |
| Institution: | Université Toulouse 1 Capitole |
| Site: | UT1 |
| Date Deposited: | 17 Apr 2018 07:59 |
| Last Modified: | 02 Apr 2021 15:57 |
| OAI Identifier: | oai:tse-fr.eu:32213 |
| URI: | https://publications.ut-capitole.fr/id/eprint/25766 |
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- What's in a Name? Information, Heterogeneity, and Quality in a Theory of Nested Names. (deposited 17 Apr 2018 07:59) [Currently Displayed]
