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Number of items: 3.

Casteran, Gauthier, Chrysochou, Polymeros and Meyer-Waarden, Lars (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol.30 (n°1). pp. 57-73.

Ivaldi, Marc and Muller-Vibes, Catherine (2018) The Differentiated Effect of Advertising on Readership: Evidence from a Two-Sided Market Approach. Marketing Letters, 29 (3). pp. 363-376.

Ben-Akiva, Moshe, Brownstone, David, Holt, Charles, Magnac, Thierry, Mcfadden, Daniel L., Moffatt, Peter, De Palma, André, Picard, Nathalie, Train, Kenneth, Wakker, Peter and Walker, Joan (2008) Risk, Uncertainty and Discrete Choice Models. Marketing Letters, vol. 3-4 (n° 19). pp. 269-285.

This list was generated on Sat Apr 17 18:38:00 2021 CEST.