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How Service Quality Influences Customer Acceptance and Usage of Chatbots?

Pavon, Giulia, Meyer-Waarden, Lars, Poocharoentou, Thanida, Prayatsup, Piyanut, Ratinaud, Maelis and Torne, Sara (2020) How Service Quality Influences Customer Acceptance and Usage of Chatbots? Journal of Service Management Research, vol.45 (n°1). pp. 35-51.

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Identification Number : 10.15358/2511-8676-2020-1-35

Abstract

The present study aims to investigate consumers’ acceptance of and intention to reuse a chatbot in the context of automated customer service in the airline industry. In particular, we identify the most valuable factors that affect acceptance of an intention to reuse a chatbot by integrating the theoretical framework SERVQUAL. The main results show that reliability and perceived usefulness are the most important criteria that affect the intention to reuse the chatbot. Contrary to our expectations, empathy does not have any significant effect. The study suggests that in the case of an interaction with a chatbot for a purpose that may involve an economic transaction, customers prefer the chatbot for its utilitarian value, as reliability and usefulness are considered to be more important than empathy. Moreover, tangible elements play an important role in increasing the perceived ease of use.

Item Type: Article
Language: English
Date: 2020
Refereed: Yes
Place of Publication: Munich, Allemagne
Subjects: C- GESTION
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 18 Feb 2021 15:29
Last Modified: 18 Feb 2021 15:29
OAI Identifier: oai:tsm.fr:2786
URI: http://publications.ut-capitole.fr/id/eprint/42215

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