Models of Consumer Demand for Differentiated Products

Bonnet, Céline and Richards, Timothy J. (2016) Models of Consumer Demand for Differentiated Products. TSE Working Paper, n. 16-741

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Official URL: http://tse-fr.eu/pub/31257

Abstract

Advances in available data, econometric methods, and computing power have created a revolution in demand modeling over the past two decades. Highly granular data on household choices means that we can model very specific decisions regarding purchase choices for differentiated products at the retail level. In this chapter, we review the recent methods in modeling consumer demand, and their application to problems in industrial organization and strategic marketing.

Item Type: Monograph (Working Paper)
Language: English
Date: December 2016
Uncontrolled Keywords: consumer demand, discrete choice, discrete-continuous choice, shopping basket models, machine learning
JEL codes: D43 - Oligopoly and Other Forms of Market Imperfection
L13 - Oligopoly and Other Imperfect Markets
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
M31 - Marketing
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse Capitole
Site: UT1
Date Deposited: 09 Dec 2016 11:59
Last Modified: 07 Mar 2018 13:24
OAI ID: oai:tse-fr.eu:31257
URI: http://publications.ut-capitole.fr/id/eprint/22579

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