- Journal of Economic Literature Classification (12)
- M - Business Administration and Business Economics; Marketing; Accounting (12)
- M3 - Marketing and Advertising (12)
- M37 - Advertising (12)
- M3 - Marketing and Advertising (12)
- M - Business Administration and Business Economics; Marketing; Accounting (12)
B
Bergès, Fabian and Monier-Dilhan, Sylvette
(2012)
Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts.
TSE Working Paper, n. 12-277, Toulouse
C
Cornière, Alexandre de
(2016)
Search advertising.
American Economic Journal: Microeconomics, vol. 8 (n° 3).
pp. 156-188.
D
Dubois, Pierre, Abi Rafeh, Rossi
, Griffith, Rachel
and O'Connell, Martin
(2023)
The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium.
TSE Working Paper, n. 23-1480, Toulouse
Dubois, Pierre, Griffith, Rachel
and O'Connell, Martin
(2014)
The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market.
TSE Working Paper, n. 14-485
Dubois, Pierre, Griffith, Rachel
and O'Connell, Martin
(2016)
The effects of banning advertising in junk food markets.
TSE Working Paper, n. 16-647, Toulouse
Dubois, Pierre, Griffith, Rachel
and O'Connell, Martin
(2018)
The effects of banning advertising in junk food markets.
The Review Of Economic Studies, vol.1 (n°1).
pp. 396-436.
G
Gomes, Renato and Sweeney, Kane
(2014)
Bayes-Nash Equilibrium of the Generalized Second-Price Auction.
Games and Economic Behavior, vol. 86.
pp. 421-437.
I
Ivaldi, Marc and Zhang, Jiekai
(2022)
Platform mergers: lessons from a case in the digital TV market.
The Journal Of Industrial Economics, vol. 70 (n° 3).
pp. 591-630.
Ivaldi, Marc and Zhang, Jiekai
(2021)
Simulating media platform mergers.
International Journal of Industrial Organization, vol. 79 (n° 102729).
J
Jeon, Doh-Shin and Yan, Jun
(2020)
Data, Targeted Advertising and Quality of Journalism: The Case of Accelerated Mobile Pages (AMP).
TSE Working Paper, n. 20-1171, Toulouse
R
Rhodes, Andrew
(2015)
Multiproduct Retailing.
The Review Of Economic Studies, 82.
pp. 360-390.
Rhodes, Andrew and Wilson, Chris
(2018)
False advertising.
The RAND Journal of Economics, vol. 49 (n° 2).
pp. 348-369.