- Journal of Economic Literature Classification (12)
- M - Business Administration and Business Economics; Marketing; Accounting (12)
- M3 - Marketing and Advertising (12)
- M37 - Advertising (12)
- M3 - Marketing and Advertising (12)
- M - Business Administration and Business Economics; Marketing; Accounting (12)
B
Bergès, Fabian and Monier-Dilhan, Sylvette (2012) Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts. TSE Working Paper, n. 12-277, Toulouse
C
Cornière, Alexandre de (2016) Search advertising. American Economic Journal: Microeconomics, vol. 8 (n° 3). pp. 156-188.
D
Dubois, Pierre, Abi Rafeh, Rossi, Griffith, Rachel and O'Connell, Martin (2023) The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium. TSE Working Paper, n. 23-1480, Toulouse
Dubois, Pierre, Griffith, Rachel and O'Connell, Martin (2014) The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market. TSE Working Paper, n. 14-485
Dubois, Pierre, Griffith, Rachel and O'Connell, Martin (2016) The effects of banning advertising in junk food markets. TSE Working Paper, n. 16-647, Toulouse
Dubois, Pierre, Griffith, Rachel and O'Connell, Martin (2018) The effects of banning advertising in junk food markets. The Review Of Economic Studies, vol.1 (n°1). pp. 396-436.
G
Gomes, Renato and Sweeney, Kane (2014) Bayes-Nash Equilibrium of the Generalized Second-Price Auction. Games and Economic Behavior, vol. 86. pp. 421-437.
I
Ivaldi, Marc and Zhang, Jiekai (2022) Platform mergers: lessons from a case in the digital TV market. The Journal Of Industrial Economics, vol. 70 (n° 3). pp. 591-630.
Ivaldi, Marc and Zhang, Jiekai (2021) Simulating media platform mergers. International Journal of Industrial Organization, vol. 79 (n° 102729).
J
Jeon, Doh-Shin and Yan, Jun (2020) Data, Targeted Advertising and Quality of Journalism: The Case of Accelerated Mobile Pages (AMP). TSE Working Paper, n. 20-1171, Toulouse
R
Rhodes, Andrew (2015) Multiproduct Retailing. The Review Of Economic Studies, 82. pp. 360-390.
Rhodes, Andrew and Wilson, Chris (2018) False advertising. The RAND Journal of Economics, vol. 49 (n° 2). pp. 348-369.